JENNIFER NEWSOME / DENVER, COLORADO
Data Unicorn
I turn messy marketing data into measurable magic.
15+ years turning complex data into revenue-driving insight for high-growth B2B SaaS companies.
What I do
Attribution & Funnel Measurement
Data Warehousing & SQL
Snowflake · Redshift
Dashboards & Data Storytelling
Tableau · Salesforce CRM Analytics
AI Analytics Agents
Automated reporting skills built with Claude Code
Selected work
Interactive dashboard
MQL Dashboard Build
Period-over-period lead dashboard with cross-dataset filters.
Tableau, Snowflake, SQL
Case study
AI-Automated Pipeline Reporting
Reusable AI agent skills that turn raw exports into stakeholder-ready scorecards with root-cause analysis.
Claude Code, AI agents, Salesforce
Case study
Attribution Modeling & Budget Reallocation
Multi-touch attribution that uncovered $300K in wasted spend and shifted 25% of budget to top channels.
Attribution, Salesforce CRMA
What colleagues say
Jennifer is a strategic thinker who excels at turning data into actionable insights that drive results.
Sophie Shiatis
Jennifer possesses a rare combination of analytical rigor and business acumen.
Hannah Roberts
She has a knack for making complex data understandable, which made a huge difference in our team's decision-making.
Emily Perkins
Jennifer has an eye to catch any abnormalities or trend breaks in data.
Sri Subramanian